Remarketing the Kaimana Special Autonomy Market, Kaimana Regency with Brand Awareness and Online Marketing
Mahysar S1, Sukesi2*
Abstract
The Purpose: Analyzing Remarketing of the Kaimana special autonomy market, Kaimana Regency with brand awareness and online marketing. Methods: Researchers used qualitative research. Special Autonomous Market SMEs and marketing management of the market are created by the Kaimana Regency Regional Government. Data collection techniques using document study, interviews and observation. The data analysis technique in this research uses data triangulation. The results showed that the products produced were less diverse, so many buyers switched to other markets around the Kaimana special autonomy market. Visitors from various circles can see that the “Kaimana special autonomy market” lacks synergy to create a better future for the Kaimana special autonomy market through the exhibition. In carrying out marketing communication activities and building brand awareness, the Kaimana Special Autonomy Market uses content marketing, campaign marketing and influencer marketing strategies so that it can increase visitors for repeat purchases. Suggestions: Collaboration with entrepreneurs is needed to tighten promotion and development of accessibility in the tourism sector. Kaimana Special Autonomous Market area means that there must be control by the government over the implementation of regulations in the field and so that there is synergy between related agencies.