Entrepreneurship Digitalization Strategy to Support Sustainable Innovation in Green Business Sector in Indonesia

ERVA SURIYANTI­­

Abstract

Purpose: Indonesia as a developing country faces a major challenge in maintaining economic growth at the same time as preserving the environment. In the midst of climate crisis and environmental degradation, green business models are a relevant solution. The purpose of this study is to analyze entrepreneurial digitalization strategies to support sustainable innovation in the green business sector in Indonesia. Methods: This research uses qualitative research methods. The data collection technique in this research is literature study. The data that has been collected is then analyzed using three stages, namely data reduction, data presentation and conclusion drawing. Results: The results showed that technological advances have a significant effect on entrepreneurship, especially in supporting sustainable innovation in green businesses in Indonesia. Entrepreneurial digitalization leverages technologies such as e-commerce, artificial intelligence, and the Internet of Things to improve operational efficiency and market access, as well as reduce waste and carbon emissions. By integrating sustainability principles, this strategy not only accelerates innovation in the green business sector, but also contributes to environmental preservation and improved social welfare. Implications: This study shows the importance of digitalization in developing entrepreneurial competencies. Thus, by adopting digital technology, entrepreneurs can improve operational efficiency, expand market reach, and innovate their products and services, thus supporting sustainability in green business. Additional material: The following are appended: (1) Strategy to Support Sustainable Innovation; (2) Data and methodology; and (3) Additional findings.