The Influence Of Digital Innovation At Primary Health Center Nanga Tayap With Mediating Role Of Human Resources On Patient Satisfaction For Sustainable Business In Green Economy

Ferdianti B3081241004@student.untan.ac.id

Abstract

This study investigates the effect of digital innovation on patient satisfaction at Nanga Tayap Primary Health Center, with an emphasis on the mediating role of human resource management (HRM). In the context of the green economy and sustainability, the adoption of digital innovations in healthcare is increasingly important. This study also analyzes how investments in health technology and human resources contribute to the long-term sustainability of health services. The research design used was cross-sectional, with data collected from 200 patients between January and March 2024 through a structured questionnaire assessing perceptions of digital innovation, HRM practices, and patient satisfaction. Statistical methods, including linear regression and mediation analysis (Model 4 PROCESS), were applied to analyze the relationship between these variables. The results showed that digital innovation significantly increased patient satisfaction (β = 0.72, p < .001), with a one-unit increase in digital innovation resulting in a 0.85-point increase in satisfaction. In addition, HRM was found to act as a significant mediator in this relationship, with an indirect effect of 0.32 (95% CI [0.20, 0.44]), indicating that effective HRM practices enhance the positive impact of digital innovation on patient satisfaction. The combined effect of digital innovation and HRM mediation was 1.17 (p < .001). These findings emphasize the importance for health policymakers to invest in digital innovation and human resource development to improve patient satisfaction and promote sustainable healthcare. Improved HR practices are particularly important as they amplify the benefits of digital innovation. Future research could explore the long-term effects of these strategies and consider the influence of demographic factors on patient satisfaction.