SWOT ANALYSIS TO DETERMINE MARKETING STRATEGY AT CV. BINTANG ANUGRAH

Giovani Julius Pattinasarani¹, Bambang Raditya Purnomo²

Abstract

This study aims to determine the strengths, weaknesses, opportunities and threats by using the IFAS and EFAS matrix in the CV. Bintan grace. This study begins by identifying data through IFAS tables and EFAS tables using SWOT analysis. The form of this research is Qualitative. Data collection is carried out by means of interviews, observation and documentation. The results of this study indicate that the identification of data through the IFAS table and EFAS table weighting scores are in a strong position